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PUTTING YOUR ADVERTISING IN THE HANDS OF YOUR TARGET MARKET Trouble magazine is distributed at street level to 1200 locations nation-wide including national, state and private galleries, cinemas, theatres, bookstores, record shops, cafés, universities, TAFEs and other outlets where arts- focused readers congregate in numbers. These outlets are chosen for their high foot traffic and quality on-site positioning. The national Trouble distribution network is unique to Trouble magazine and can’t be beaten for quality, reach and consistency. Trouble has an amazing pick up rate (for 15,000 national copies, over 1200 outlets) of nearly 100% every month! SUPER STRETCHY Reach your target audience in a single bound. Our market research proves that Trouble magazine is hero to a wide-ranging readership that is made up of Boomers (15%), Gen X (36%), Gen Y (39%) and Gen Tech (10%). Our readers attend an average of 9 cultural events per year and spend an average of 21% of their disposable income engaged in cultural pursuits. WONDER WOMEN Girls (56%) narrowly outdistance guys (44%) in the Trouble readership stakes.
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