A LITTLE TROUBLE GOES A LONG WAY
Trouble magazine provides the perfect solution to budget-tight arts organisations, businesses, events, prizes, community groups and individual artists needing to promote their information to arts-loving readers in a far reaching, cost effective and
engaging way.

Trouble offers the best value return on investment for your arts dollar. Budget conscious advertisers can be guaranteed that their display advertisement will reach 45,000 readers per month for as little as $7 per 1000 copies.

Our rates have been tailored to meet the budget needs of our arts customers. And, due to our extensive, uniquely arts-focused network, we offer a better return on investment and better quality
exposure than other publications.

PUTTING YOUR ADVERTISING IN THE HANDS OF YOUR TARGET MARKET
Trouble magazine is distributed at street level to 1200 locations nation-wide including national, state and private galleries, cinemas, theatres, bookstores, record shops, cafés, universities, TAFEs and other outlets where arts-focused readers congregate in numbers.

These outlets are chosen for their high foot traffic and quality on-site positioning. The national Trouble distribution network is unique to Trouble magazine and can’t be beaten for quality, reach and consistency. Trouble has an amazing pick up rate (for 15,000 national copies, over 1200 outlets) of nearly 100% every month!

TROUBLE IS A ‘CALL TO ACTION’
Trouble is an exceptional marketing tool, creating an aspirational reaction in the reader to belong to the arts either as an arts producer or as an arts consumer.

Trouble is so effective in presenting current arts events and opportunities that readers are immersed in the arts experience and inspired to act. This ‘call to action’ is what delivers outcomes to our advertisers with readers attending, responding to, and buying what’s on offer.

CROSS PLATFORM PROMOTION
Trouble offers the perfect mix of print and online promotion. 45000 print and nearly 9000 online readers per month can’t be wrong!

Our website, www.introuble.com.au, features the current issue, articles and giveaways, attracting 3000 unique visitors and 74000 hits per month. Arts industry leaders also subscribe to our free fortnightly e-newsletter. The e-newsletter has an astounding open rate of 98% compared to the industry standard of 30%.

Our digital and print media products are used strengthen and reinforce the value of each other, allowing advertisers to reach our readers in both arenas, and in accordance with their particular needs and budgets.

ARTISTIC MERIT
Trouble is made by artists for artists, offering genuine arts content and product. Trouble can go where other magazines only dream about because arts readers and venues respect the artistic authenticity of the magazine.

AND ITS FREE!
Who can resist quality when it’s free? Our youth market of xyz gen readers expects free and readily available information due to their immersion in the information age. Our leading competitors’ magazines must be purchased from limited outlets or by subscription. Trouble delivers your message directly to your target market when they are out and about spending money. Its pocket-sized format makes it easy to travel and shop with, or to pick up as a quick reference guide when you’re trawling the galleries or looking for an exciting performance to attend. Trouble is the perfect, free solution for both advertisers and their audience.

 
PERFECT POSITIONS
Trouble has the perfect position for your promotion. Ask us about our back cover, inside covers, double pages, centre spreads and special position prices. Trouble is affordable arts promotion that works!

HIGH IMPACT DISPLAY ADVERTISING  
For authentic and highly visible promotion. Great discounts apply for booking three or more display ads at once, so you save money. Email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 03 5476 2777 or 0428 349 382.

LISTINGS  
Effective and informative arts promotion at unbeatable value. List your latest arts event, performance, exhibition, business, festival, call for artists, contact details and website for only $4 per line, minimum spend just $16.* Email your listing to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

We are happy to quote on any copy supplied before deadline.

 
BY DESIGN
No design powers of your own? Trouble can help! We provide affordable basic design services to our advertisers, so even the leanest arts operation can tap into Trouble marketing muscle. Prices start at just $30 a bubble, $50 a third page, $60 a half page and $75 a full page* .

SUPER DISCOUNTS
Buy in bulk and save, with these incredible advertising discounts:

Display ads   -   3mths 5% off, 6mths 7.5% off, 12mths 10% off

Listings         -   6mths 7.5% off, 12mths 10% off

DETAILS BELOW:

AD SIZES

Full Page 105mm x 148mm (trim) plus 5mm bleed on all sides
Half Page (horizontal) 95mm x 65mm
Half Page (vertical) 50mm x 148mm plus 5mm bleed on all sides
Third Page 95mm x 40mm
Bubble 45mm x 45mm

FORMAT

Preferred file types are PDF, TIFF, JPEG
300 dpi CMYK

Preferred delivery by email to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Files over 10mb on CD by post to:
Newstead Press
PO Box 177 Newstead
Victoria 3462

LISTING ADVERTISING

Effective and informative arts promotion at unbeatable value. List your latest arts event, performance, exhibition, business, festival, call for artists, contact details and website for only $4 per line, minimum spend just $16.* We are happy to quote on any copy supplied before deadline. Email your listing to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Listings are $4* per line, including headline
Minimum charge is $16* per listing

Please note listings are published in our in-house style and may be edited to conform. Listings are invoiced as they appear in print.

DESIGN SERVICE

A basic design service for advertisers is available at low cost:
$75* for full page, $60* half page, $50* third page, $30* bubble.

BUBBLE ADS

Only $99*! For advertisers who want to get attention. So affordable and perfect for festival dates, websites and pre-event promotion.

SALON SPOTS

Only $299* and every one worth a thousand words. Great value promotion.

SPONSORSHIP PACKAGES

Trouble is a very active supporter of the arts. Talk to us about our special event sponsorship deals. Please contact us for details, conditions apply.

CUSTOMER ACCOUNTS

Regular listing users can establish a Customer Account. Invoices are issued when accounts reach $19 or more, or if the account has been idle 60 days or more.

TERMS & CONDITIONS

Terms are strictly 14 days from date of invoice. Invoices outstanding 60 days or more incur a monthly $5.50 account-keeping fee. Invoices due 90 days or more are forwarded to our debt collection agency and are liable for all debt collection costs.

* prices shown ex-gst